One tagging convention, filled in a form
Source, medium and campaign as fields rather than a query string typed by hand. The same campaign name comes out the same way every time, whoever created the link.
- UTM builder
Marketing
Stop guessing which channel earned the signup
Consistent UTM tagging and per-link analytics, so every campaign reports back the same way.
Free for 50 links — no card required.
The problem
Everyone tags links slightly differently, so the analytics report splits one campaign across four spellings of the same source — and the only fix is remembering to be careful, forever.
How it helps
What this looks like in practice
Campaign-level reporting without a join
Tag links by campaign and read clicks per link, per day, per referrer. Useful the week the campaign runs, not a fortnight later once someone has built the sheet.
- Tags
- Click analytics
Links you can put in a deck
Readable slugs that mean something in a report or on a slide, instead of seven random characters nobody can sanity-check.
- Custom codes
What you get
The difference on a normal week
- One spelling per campaign, across the whole team
- Per-channel numbers without exporting anything
- A year of click history on paid plans
Getting started
Start free. Upgrade when it earns it.
The Free plan covers 50 links and click analytics — enough to prove this works for you. Starter, at ₹149 a month, adds the parts this page relies on: UTM builder, Tags, Custom codes.