Custom short codes

Short links people can read, and type

Choose what comes after the slash. A link someone can read aloud or type off a poster gets used; a random string gets ignored.

Included from Starter, at ₹149 a month.

The problem

A generated code is fine in an email where nobody reads it. On a printed card, a radio ad or a slide at the back of a room, an unreadable link is a link nobody follows.

What it is for

Where this earns its place

  • Links read aloud in a video, podcast or presentation
  • Print and packaging where the URL has to be typed by hand
  • Campaign links that say what they are before they are clicked

In practice

Three places custom short codes earn their keep

A capability matters when it removes a real operational problem. These are the moments this feature is designed to handle.

01

Use 01

Links read aloud in a video, podcast or presentation

Set it up once as part of the link, then reuse the same workflow wherever this situation appears.

02

Use 02

Print and packaging where the URL has to be typed by hand

Keep the link recognisable and manageable while the campaign or destination changes around it.

03

Use 03

Campaign links that say what they are before they are clicked

Bring the result back into the same place as the link, instead of rebuilding the context later.

Getting started

Start free. Upgrade when it earns it.

The Free plan covers 50 links and click analytics. Starter, at ₹149 a month, adds custom short codes.