UTM builder
UTM tags that are right the first time
Build campaign parameters as part of creating the link, rather than hand-editing query strings and discovering the typo in a report three weeks later.
Included from Starter, at ₹149 a month.
The problem
UTM tags are typed by hand, so they are spelled four different ways across a team. Analytics then splits one campaign into four rows, and nobody trusts the numbers enough to act on them.
What it is for
Where this earns its place
- Consistent source, medium and campaign values across a whole team
- Links that arrive in analytics already grouped correctly
- Campaign reporting that does not need cleaning before it is read
In practice
Three places utm builder earn their keep
A capability matters when it removes a real operational problem. These are the moments this feature is designed to handle.
Use 01
Consistent source, medium and campaign values across a whole team
Set it up once as part of the link, then reuse the same workflow wherever this situation appears.
Use 02
Links that arrive in analytics already grouped correctly
Keep the link recognisable and manageable while the campaign or destination changes around it.
Use 03
Campaign reporting that does not need cleaning before it is read
Bring the result back into the same place as the link, instead of rebuilding the context later.
Getting started
Start free. Upgrade when it earns it.
The Free plan covers 50 links and click analytics. Starter, at ₹149 a month, adds utm builder.